Original Xiao Mei logo
- 3 elements: crab, Xiao Mei and 小妹
- which to keep and which to abandon?
~ crab: important, as humans are mostly visually oriented
~ Xiao Mei: crucial for non-Mandarine readers to identify the brand, especially when the crab image is modified/simplified
~ 小妹: the identity of a Chinese brand
>> all three should be included in the new design
Research on similar logos
1. Logo designs with Chinese elements
- most Chinese characters are redesigned rather than using available typeface
- either extremely geometrical or has a sense of continuity
2. Crab logo designs
- varies from extremely complicated to extremely simple
- but all remained or even exaggerated the crab's distinctive feature: the pincers
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