Thursday, 12 June 2014

Moodboard (Attempt 1)

Concept: traditional

1. Chinese ink painting



2. Chinese paper cutting and traditional window frame



3. Photography



4. Traditional packaging method



5. Cute illustration with retro colour palette 




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Feedback:
- No. 1 and 2: too Chinese, may not be appealing to the general target audience
- No. 3: too common
- No. 4: cannot stand as one art direction
- No. 5: has potential as illustration is more approachable to existing and new target audiences

- bad typo choice

- suggested concept: complementation
  ~ between various cultures
  ~ between ingredients

-  to redo moodboard based on new concept

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