1. Traditional
- authentic traditional Muar otak-otak recipe
- emphasises original ingredients and taste
- traditional enough to secure existing customers, yet modern enough to attract new, younger people
- telling the story/process of making otak-otak (line art, vector art, narration)
- chinese paper cutting, wood carving
- traditional packaging using banana/atap leaf and strings to hold boxes of otak-otak together
2. Healthy
- emphasises healthy, original ingredients
- encourage home cooking and easy DIY
- showcase actual product
- natural mood and lighting
- clean and simple
3. Eco-friendly
- environmental friendly product
- emphasises on effective packaging: minimal material, eco material, functional, minimal ink usage packaging
- banana, atap leaf
- fibers used to tie Chinese dumplings
- craft paper, recyclable food friendly paper
- not really a concept, but can combine with others
4. Cool and convenient
- it is cool to cook yourself and it is even better if it is easy/convenient to prepare
- no special cooking skills required, simple as 1, 2, 3
- simple geometrical vector art
- showcase the product boldly
- typography based: emphasises 'simple as 1, 2, 3'
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Feedback:
- traditional seems to work better
- to work on logo and front panel
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