Moodboard (Attempt 2)

Following the previous feedback, I redo my moodboards, focusing mainly on different illustration styles.

Concept: Complementation
- complementation between the old and new
  ~authentic, traditional recipe and the habit of not wasting (uses newspaper to wrap otak-otak) VS modern frozen food technology and fast and convenient service
  ~ eg. common media on unusual canvas, western illustrative styles in Chinese design

1. Watercolour 
    

    - watercolour on newspaper: using the media on an unusual canvas

2. silkscreen/stamping

    - stamping on newspaper 

    - fast and convenient

    - pattern: a school of blue fish VS red Xiao Mei logo

    - blue: sea, red: colour of otak-otak

3. doodle

    - eco feel

4. geometrical-minimalist vector 

    - cute and simple

5. colour pencil and watercolour

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Feedback:

- No.1: too contemporary

- No. 3: too much attitude, a style not commonly liked/preferred

- No.4: so so, No. 5: Malay feel

- No. 2
  ~ has potential
  ~ to explore on tones of red and blue to make the general appearance more approachable
  ~ font: Futura? to explore more fonts
  ~ playing with patterns on silhouettes 
  ~ to explore possible items for logo/pattern application: wrapper, items in store
  ~ suggestion: print on other paper, eg. paper for food (more hygienic) rather than newspaper: 1 side with pattern, 1 side for DIY recipe