Logo Idea Generation and Sketches (1)

Inspirations...

1. Chinese seal

2. MAA logo

    - 'M' shape similar to crab

Sketches

    - 'XM': Xiao Mei

    - 'X' appears via negative space while 'M' also appears as a form of a crab

    - the form of 'XM' is like a fish

      >> Xiao Mei, visually recognised as a crab previously, is a brand which produces authentic Muar Otak-otak with fresh mackerel 

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Feedback:

- to construct logo with construction grids

- to re-design 小妹

- to explore logo with different blue-red tones