Logo Idea Generation and Sketches (3)

Colour exploration

- the chosen ones

    - 'XM': Xiao Mei

    - 'X' appears via negative space while 'M' also appears as a form of a crab

    - the form of 'XM' is like a fish

    - the blue fish will be repeated to form patterns

       ~ note that its direction is the opposite of the actual logo, indicating its innovative vision, different from the other otak-otak brands

      >> Xiao Mei, visually recognised as a crab previously, is an innovative brand which produces authentic Muar Otak-otak with fresh mackerel 

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Feedback:

- Design 2 is better: modern enough yet has a sense of tradition and meaty fish feel