Stationery Set (Attempt 1)

Business card
1.

Letterhead
1. 

Envelope

1. 

- not functional, people might tear away the information

2. 

- too empty?

3.

- better, i think

4.

- front is too congested

5.

- to include pattern?

6.

- pattern + coloured flap

Complimentary Slip

- should i put in 'with compliments'?

A4 document folder
1.

- too many fishes??

2.

- too simple and boring

** colour differs ++ between colour in ai, blog and print

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Feedback:

- all info should be together except name card

- better to use website than Fb page (more corporate, to prepare Xiao Mei for a bigger and serious market)

- try not use too many fishes (childish)

- question: if I were to take away most of the fishes (blue pattern, would it be weird if it only appears at the packagings?

- solution for colour printing: to print colour chart and find the closest colour possible

Blue Fish Pattern Exploration

1.

2.

3.

4.

5.

6.

- No. 2 and 4: interesting, somehow feels like block printing batik

- No. 5 and 6: too childish

- fishes could be the same direction as logo (more 'united' feel to the whole identity)

Letterhead (Attempt 2)

1. 

2. 

3. 

4. 

5. 

6. 

7. 

8. 

9. 

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Feedback:

- generally very generic

- logo + website: not appropriate (all info should be together)

- not to many fishes

- try placing info at left side (more contemporary)

- another attempt: better

Letterhead (Attempt 1)

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Feedback:

- more research on letterheads 

Business Card Layout (Attempt 3)

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Feedback:

- bigger logo (last 2) better

Business Card Layout (Attempt 2)

Another tryout with the chosen coloured logos

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Feedback:

- decorative side

   ~ multiple stamping effect: too childish

   ~ geometrical colour logo with stamping effect: unfashionable 

   ~ only geometrical colour logo: better

- information side 

  ~ still need to rearrange information: play with space and typography

  ~ add on a 2D red fish as a sign of continuity 

- exploration of name card shapes and sizes

Logo Idea Generation and Sketches (3)

Colour exploration

- the chosen ones

    - 'XM': Xiao Mei

    - 'X' appears via negative space while 'M' also appears as a form of a crab

    - the form of 'XM' is like a fish

    - the blue fish will be repeated to form patterns

       ~ note that its direction is the opposite of the actual logo, indicating its innovative vision, different from the other otak-otak brands

      >> Xiao Mei, visually recognised as a crab previously, is an innovative brand which produces authentic Muar Otak-otak with fresh mackerel 

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Feedback:

- Design 2 is better: modern enough yet has a sense of tradition and meaty fish feel